Radian6 and UGC Monitoring

While at AdTech in New York a few weeks ago I came across a very interesting technology from a startup company by the name of Radian6. Their UGC/Social Network monitoring solution immediately struck me as both visually compelling and highly intuitive.

What it is...

Radian6 is all about topics. You start by creating what they call a "Topic Profile". These can be thought of as containers, and become your conceptual view of the world. Radian6 is continuously scouring the blogosphere and specific social networks (YouTube and Flickr today). You setup your topic profile, or container, by telling Radian6 what topics to key in on and place in it. Once you have something in the container, you can ask it questions. What topics are peopling talking about surrounding my brand? Who are they most influential individuals, bloggers, or content generators with respect to my brand? Are people talking about my service offering in a positive or negative light?

Brands are no longer controlled by advertisers. The brand is what consumers and the community decide it is. This tool helps you find those discussions and engage the community.

Comments

[Joe]

Yep, I got to personally play with this in your office. Killer application and the Adobe software it was built on was stunning enough to warrant a go on this thing.
What this can tell you about conversations going on about your brand online is very cool and can end with you taking up most of your day just navigating this thing.