While at AdTech in New York a few weeks ago I came across a very interesting technology from a startup company by the name of Radian6. Their UGC/Social Network monitoring solution immediately struck me as both visually compelling and highly intuitive.
What it is...
Radian6 is all about topics. You start by creating what they call a "Topic Profile". These can be thought of as containers, and become your conceptual view of the world. Radian6 is continuously scouring the blogosphere and specific social networks (YouTube and Flickr today). You setup your topic profile, or container, by telling Radian6 what topics to key in on and place in it. Once you have something in the container, you can ask it questions. What topics are peopling talking about surrounding my brand? Who are they most influential individuals, bloggers, or content generators with respect to my brand? Are people talking about my service offering in a positive or negative light?
Brands are no longer controlled by advertisers. The brand is what consumers and the community decide it is. This tool helps you find those discussions and engage the community.
Yep, I got to personally play with this in your office. Killer application and the Adobe software it was built on was stunning enough to warrant a go on this thing.
What this can tell you about conversations going on about your brand online is very cool and can end with you taking up most of your day just navigating this thing.
Posted by: Joe | December 12, 2007 at 11:47 AM
"Industry is fortune"s right hand, and frugality her left."
-----John Ray, Averican naturalist
Posted by: chanel bags | November 03, 2010 at 10:48 PM
I LOVE this! SO cute!*
Posted by: coach factory stores | November 11, 2010 at 07:08 PM
I want to bring out the secrets of nature and apply them for the happiness of man . I don't know of any better service to offer for the short time we are in the world .
Posted by: cheap air jordans | November 12, 2010 at 09:10 PM
I did not discuss that particular issue!!
Posted by: moncler jackets | November 15, 2010 at 06:42 PM
I wish I were home for the holidays. O(∩_∩)O~
Posted by: UGG Outlet | December 27, 2010 at 01:25 AM
I don't know of any better service to offer for the short time we are in the world .
Posted by: ClubPenguinCheats | May 17, 2011 at 09:41 PM
Its very nice to read such a fantastic post like this. I am very much happy that I found this blog. I enjoyed reading every little bit of it.Some interesting and well researched information on cameras. I’ll put a link to this site on my blog. Thanks for sharing.
Posted by: sildenafil citrate | May 19, 2011 at 05:05 AM
Wonderful information, valuable and excellent design, as share good stuff with good ideas and concepts, lots of great information and inspiration, both of which I need, thanks for all the enthusiasm to offer such helpful information here.
Posted by: sildenafil citrate | May 23, 2011 at 04:35 AM
Your work is really looking good,I suggest that you take the help of Software development India to develop a software, helping you with the designing work.
Posted by: Running Barefoot | July 01, 2011 at 09:11 PM
The greatest of medical detectives, the most loving of parents and the most genius of scientists can't seem to unravel the world of autism and the mystery of what may cause it. Now growing numbers of parents and doctors are declaring war to help find answers for the millions not yet touched by it.
Posted by: nike shox shoes outlet | August 12, 2011 at 10:40 PM
I find life an exciting business,The point is succinctness of expression.
Posted by: suprayouth | September 27, 2011 at 01:44 PM
So cute! I already like you on FB and also get your posts on Google Reader. :)
Posted by: radii shoes | October 14, 2011 at 03:21 AM